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August 20, 2017
Beck has traveled light years from being pegged as a reluctant generational spokesperson when "Loser" metamorphosed from a rejected demo to a ubiquitous smash. Instead he wound up crystallizing much of the post-modern ruckus of the '90s alternative explosion, but in his own unpredictable manner: Beck's singular career has been one that's seen him utilize all manners and eras of music, blurring boundaries and blazing a path into the future while simultaneously foraging through the past.
Surfacing just as alternative rock went mainstream, no small thanks to his 1994 debut Mellow Gold, Beck quickly confounded expectations with subsequent releases including the lo-fi folk of One Foot in the Grave. But the album that truly cemented Beck's place in the pantheon was 1996's multi-platinum Odelay, that touched upon all of his obsessions, providing a cultural keystone for the decade from the indelible hook of "Devil's Haircut" to the irresistible call and response of the anthemic "Where It's At."